I’ve helped 40+ B2B and tech startups.
The smarter way to scale revenue while staying lean
Because you can’t get mind-blowing marketing performance with a flimsy foundation.
Sample 1st-Quarter Roadmap
Onboarding
Meet and greets with core team members and stakeholders to understand their perspectives and areas of ownership. Gaining access to performance metrics, existing customer and competitor research, and the martech stack.
Deep Dive & Look for Quick Wins
Getting up to speed as quickly as possible: Reviewing performance metrics, customer and competitor data, positioning, pipelines, and more to identify growth opportunities. Syncing with the team to assess potential short-term quick win opportunities, as well as longer-term initiatives to explore post-strategy.
Start Implementing Quick Wins
Start executing on low-lift, high-ROI optimizations or mini sprints to get quick traction and stoke excitement across the team.
Crafting Organic Go-to-Market & Strategy
Outlining go-to-market approaches and crafting a comprehensive strategy for scaling organic leads and revenue. Includes positioning and messaging, pricing strategies, recommended channels and tactics, and more.
Strategy Review & Rollout
Presenting the strategy to the broader marketing team and key stakeholders. In-depth discussions with the team to ensure clarity, buy-in, and implementation. Creating any necessary implementation roadmaps.
Implementation Begins
Rolling up our sleeves and putting campaigns, optimizations, or new initiatives in motion.
Start Assessing
Early assessments of progress and performance on key initiatives. Close review of team alignment and clarity to review as needed. Rinse and repeat, then get ready to scale...
Shore Up Infrastructure
Start working through improvements in ops, tracking, best practices, and more to create a strong infrastructure for scaling.
Fit is important
Strong relationships are respectful, reciprocal, and rooted in shared values and goals. The work we do together should be positive and productive on both sides of the table, and I take great care to partner with clients who are committed to the same experiences and outcomes.
It could be a good fit.
You view a Fractional leader as a valued partner who helps you grow.
You don’t want a Yes Man or a button pusher. What you really want is someone who will take the lead on marketing opportunities and recommendations.
You want to implement a sound strategy that will get ROI and grow organic revenue.
You’re willing to stop winging it and go past tactical approaches.
You want to create scalable, repeatable systems that grow with your business.
You know that you need to support your team with a strong infrastructure if you’re going to expect excellence.
You believe in prioritizing what moves the business forward and seeing it through.
You’re not manufacturing emergencies, or acting erratic and calling it agile.
You want to empower your team to grow and thrive.
You want your team to have the skills, resources, and knowledge to perform with excellence — so you’ll happily invest in their development when and where it makes sense for the business.
It's probably not a match...
You're not comfortable sharing leadership responsibilities.
Scaling can be scary because it means you can’t singlehandedly control every aspect of the business anymore. I get it. But I can’t serve you well if you aren’t willing to share leadership responsibilities, especially when it comes to marketing.
You prefer to ``stay tactical`` because you don't think you need a strategy.
If winging it is working for you, I’m sincerely happy for you. But I’m a strategist at heart and I want to build more intentionally.
You're hesitant to make changes that benefit the business, even if you know you need to.
Testing, iterating, and refining are critical for strong marketing. If you’re resistant to change or improvement, we won’t get much done.
You don't want to invest in marketing team members or resources.
You want videos but don’t want to pay a video pro? Not gonna happen. You want to 3x lead volume but don’t want to invest in optimizing for better conversions? Not a chance. You get the point…
Frequently asked questions
What's a fractional leader?
Fractional leaders fill a key role in your organization for a fraction of the time and cost of a full-time employee. Although they work on retainers, they are embedded within the team and work closely with stakeholders, peers, and individual contributors.
How does a fractional retainer work?
I become your Fractional Head of Organic. That means I own and advocate for all things organic, including go-to-market, content strategy, overseeing production from ideation all the way to publication, upskilling team members, and much more. I’m fully embedded with the rest of the team — I come to meetings, chat on Slack, and partner with peers and stakeholders to keep things running smoothly.
What if we haven't started organic marketing yet?
Most of my clients are at zero when we start working together. As long as you’ve got a viable product or service and the fortitude to scale it, I can help you create the entire infrastructure of your organic program. Positioning, lead gen strategies, hiring team members, marketing operations — I’ve done it all. I love to get creative, solve problems, and build.
How long do we sign for?
A lot of people try locking you into a long-term contract. I don’t, because I believe you’ll keep coming back if I’m doing my job well. I’ve currently got a 96% return rate, which means 96% of my clients renew their contracts or come back for another project after the initial engagement. I’ve worked with most of my fractional clients for a year or more.
Minimum retainers are $4,000 USD and require a quarterly commitment. I work with no more than 4 retainer clients at a time so I can ensure I maintain a standard of excellence and have the flexibility and focus to serve everyone effectively.
Still here?
Get to know me better
Melissa’s value was immeasurable. Not only did she help with the tactics of getting my brand, company, and content launched but she was an invaluable thought partner. We wouldn’t have been able to launch without her and do so with the credibility and success that we did. She has laid the foundation for our company in terms of our ideal customer, unique value, and how we communicate that effectively to the right people. I absolutely loved working with her, full stop.
Melissa has supported my company through multiple projects and in each one she has been thoughtful, communicative, and has hit the mark by producing strategy and content that resonates with my client profile. I’m so grateful to have met her, because I know there’s someone I can trust with important digital content, which frees up my time to run other aspects of the business. And, yes, the ROI makes her totally worth it.
Melissa is not only an expert in her craft, but also thinks like a business owner. Which means she delivers results that truly matter and drive a business forward.
It takes strategy and thoughtfulness to elevate content above its rather common-sounding name. Melissa brings both of these in spades. She’s easily one of the smartest people I know. And she combines that intelligence with an authentic kindness which immediately connects with others. Is it any wonder that her writing resonates so well with audiences?
Melissa is easily the best content marketing leader I’ve worked with in my career. Her level of organization, attention to detail, and follow-through are phenomenal. Her work product is unmatched.
If Content is King, as Bill Gates once said, that would make Melissa the Queen of Content. She possesses an outstanding ability to shape a brand’s tone and voice, develop personas, lead content marketing teams, and most importantly develop various content marketing tactics (blogs, emails, whitepapers, case studies, website content, videos, etc.) to fuel an inbound marketing strategy, generate leads, and drive revenue for brands.
Melissa has been a tremendous asset to our team and led our content strategy. From the outset, she quickly understood our brand and seamlessly integrated with our team. Her ability to create content that perfectly aligns with our objectives has had a noticeable impact on our business. Melissa consistently brought fresh ideas and a professional approach. I highly recommend Melissa to any organization looking to enhance their content strategy.
You can't do it all alone
I’ll run organic so you can run the rest of the business.