Learn inbound LinkedIn lead gen from a pro

100% human, interactive training for coaches and consultants.

Guided custom strategy creation

I’ve helped 40+ B2B and tech startups.

Before finishing the first month of LinkedInbound ©,

  • 80% of first purchasers got more impressions and likes
  • 60% of first purchasers gained more followers
  • 60% of first purchasers received more connection request
Tyler Sharp

Rave Review

Melissa is easily the best content marketing leader I’ve worked with in my career. Her level of organization, attention to detail, and follow-through are unmatched.

Tyler Sharp

Sr. VP of Lifecycle Marketing, Lendio

Dan Mushalko

Rave Review

This system works wonders!

Dan Mushalko

VP of Research and Media, Innovative Leadership Institute

I help you turn LinkedIn into a lead gen channel for your business

No bots, no templates, no broetry, and no outbound. Just strategic and tactical training to help you attract leads.

You know you don’t have to do cold outreach to grow your business, right?

I’m serious: I’ve been in business for almost 3 years and I haven’t sent a single cold message. Or even a warm message, for that matter.

LinkedIn is the #1 lead source for my business, and all the leads I get are inbound. Which means I’m not running paid ads or sending countless random messages hoping I’ll get a lead somewhere.

You don’t need to be a career marketer to apply this model to your own business. You just need someone to teach you how to do it. And this is where LinkedInbound © Premium comes in:

This cohort-style program consists of a series of live, interactive training sessions and resources to help coaches and consultants create and implement a LinkedIn lead gen strategy.

It’s all based on what I’ve learned in 14+ years of doing organic lead gen and almost 3 years testing and refining the approach with my own business and for a slew of clients.

Here's everything you get to help you grow with LinkedIn:

Interactive Sessions

Session 1: Guided strategy creation

I guide you through each step of creating a 100% unique LinkedIn strategy for your business.

Session 2: Positioning and messaging

Learn how to position and differentiate your brand in a crowded market, and use compelling messaging to capture your ideal clients’ attention.

Session 3: Topics and tactics

I teach you how to choose topics that make sense for your brand, business, and ideal customers — and smart tactics for making sure your posts help you build a pipeline.

Plenty of Guidance

Full suite of custom guidance

You’ll walk away from our interactive sessions with: a strategy, a messaging framework, a list of topic ideas, and an understanding of how to apply organic lead gen tactics to your own business.

Weekly office hours

I’m available each week during the program and for a full month after completion to help you with any questions or challenges. Simply drop in and we’ll chat.

Go-live QA checklists for social media

A detailed checklist to help you QA so you can hit that Publish button with confidence.

Resources to Keep

Access to a library of tutorial videos

Want to revisit a concept or conversation later on? You absolutely can. You’ll get access to a library of helpful videos talking through key frameworks and pointers from the program.

100% human-crafted post writing prompts

No, not ChatGPT prompts. These are prompts that help you know exactly what to say on LinkedIn each weekday. You get a full quarter’s worth as part of the program.

Exclusive roster of proven freelancers

If you’re eager to invest more into your marketing, I’ll put you in touch with my network of proven contractors so you don’t have to hire a rando on Upwork. Graphic design, video, editing, and more. (P.S. No one can pay to be on this list.)

Join a summer cohort for $1,400 USD

Is LinkedInbound © Premium right for you?

You can carve out approximately 2 hours each week during the 4-week cohort (this includes our session time).

You're prepared to do the guided exercises (I'm here to help every step of the way but I'm not doing all the work for you).

You're comfortable working within a small, private group of fellow coaches or consultants.

Frequently asked questions

What if I haven't posted on LinkedIn before?

It’s okay if you haven’t been active on LinkedIn before you sign up for LinkedInbound © Premium. We all have to start somewhere! By the time you finish the program, you’ll have everything you need to post and interact with confidence and thoughtfulness. After a few weeks, it’ll all feel familiar.

Can I copy or resell any part of this program?

Nope. Not even a little. I have spent months painstakingly creating this program from scratch and I own it in full. If you copy, distribute, or sell any part of this program, I will take swift and wholehearted legal action.

If you love the program and want to talk about collaborations or partnerships, let’s explore opportunities that may be beneficial for both of us.

You can also get the prompts as an a la carte package

Already have your strategy, positioning, and tactics laid out? Good for you. Now all you need is the 100% human-crafted post prompts.

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You can't do it all alone

I’ll run organic so you can run the rest of the business.

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