Everything you need to start and scale organic lead gen
You get it all:
✓ Comprehensive go-to-market
✓ Content strategy
✓ Positioning and messaging
✓ Implementation roadmap
✓ Marketing ops workflows
✓ Project management setup
I’ve helped 40+ B2B and tech startups.
Every damn thing you need to build and grow an organic lead program
Outbound and paid programs will only get you so far.
Outbound and paid programs will only get you so far. I’m betting you’ve already realized that, huh?
If you want to grow and diversify leads so you can scale effectively, you’ve got to invest in organic marketing.
Organic OS is a suite of every damn thing you need to build out an organic lead gen program and start scaling it. And it’s fully tailored to your business, not templated.
If you’ve got a few talented individual contributors who can execute but you’re not sure what your strategy, ops, or implementation tactics should be, this is for you.
Seriously, you get it all:
Ops Infrastructure
Implementation roadmap for the 1st 90 Days so execution is a no-brainer
Marketing ops workflows to streamline production and communication, and enable scaling
Project management tool setup to improve tracking, production, and communication
Recommended roster of proven contractors so you can fill any resource gaps and maintain momentum
Team Guidelines
Detailed content production brief templates for social media and blog posts to improve production quality
Go-live QA checklists for social media, site content, and emails so you can publish and send with confidence
Customized repurposing maps to get even more mileage out of content
Strategy, infrastructure, and resources — you get it all
Let’s give you the infrastructure you need to succeed
Fit is important
Strong relationships are respectful, reciprocal, and rooted in shared values and goals. The work we do together should be positive and productive on both sides of the table, and I take great care to partner with clients who are committed to the same experiences and outcomes.
It could be a good fit.
You already have a clearly defined product or service.
If you’re still figuring out what your business is, it’s too early for go-to-market. Knowing your product or service is and how your business model works is key here.
You have (or you're willing to hire) key resources to help you implement everything.
A strategy only works if you can effectively apply it. You need a few strong individual contributors or contractors who can help you maintain momentum after our project is wrapped. P.S. You can also bring me in as Fractional Head of Organic if we feel like it’s a mutual fit.
Key stakeholders are invested and willing to share and collaborate
I’ll need access to data, team perspectives, and as much context as possible to craft strategies and roadmaps that serve you well. Key stakeholders should expect to commit to 3-5 hours of discussion time throughout the process.
It's probably not a match.
You're still not sure what your business is.
Meaning you’re still testing different concepts and haven’t really figured out what you’re selling yet.
You're not sure how you'll implement any of this.
Look, there’s scrappy and moving quickly. And then there’s “we spent thousands on stuff we aren’t remotely prepared to use.” Make sure you can put all this stuff to good use so you get your money’s worth.
Key stakeholders are unavailable, misaligned, or skeptical of organic lead gen.
If there’s misalignment or even infighting on the team, there are bigger issues than lead gen. I want to help you, but I can only do so effectively if the team is open to this process.
Frequently asked questions
How does this all work?
I get to know your business, brand, and resources. Then I develop a complete package of guidelines, plans, and processes (and plenty of discussion time with me) so you can eliminate the guesswork and build your organic marketing program with confidence. I’ll present everything to the team, make myself available for plenty of Q&A, and ensure you’ve got what you need to execute.
What if we haven't started organic marketing yet?
Most of my clients are at zero when we start working together. As long as you’ve got a viable product or service and the fortitude to scale it, I can help you create the entire infrastructure of your organic program. Positioning, lead gen strategies, hiring roadmaps, marketing operations — I’ve done it all. I love to get creative, solve problems, and build.
What's the cost and commitment?
The entire package is $14,500 USD and it’s completed and delivered over a span of 4-6 weeks. This spacing ensures the team isn’t pulled away from their core work and that everyone has time to gain thorough understanding of the deliverables.
Stakeholders and key resources who will be asked to execute should expect to commit to a total of 3-5 hours of discussion or Q&A time throughout the project.
Still here?
Get to know me better
Melissa’s value was immeasurable. Not only did she help with the tactics of getting my brand, company, and content launched but she was an invaluable thought partner. We wouldn’t have been able to launch without her and do so with the credibility and success that we did. She has laid the foundation for our company in terms of our ideal customer, unique value, and how we communicate that effectively to the right people. I absolutely loved working with her, full stop.
Melissa has supported my company through multiple projects and in each one she has been thoughtful, communicative, and has hit the mark by producing strategy and content that resonates with my client profile. I’m so grateful to have met her, because I know there’s someone I can trust with important digital content, which frees up my time to run other aspects of the business. And, yes, the ROI makes her totally worth it.
Melissa is not only an expert in her craft, but also thinks like a business owner. Which means she delivers results that truly matter and drive a business forward.
It takes strategy and thoughtfulness to elevate content above its rather common-sounding name. Melissa brings both of these in spades. She’s easily one of the smartest people I know. And she combines that intelligence with an authentic kindness which immediately connects with others. Is it any wonder that her writing resonates so well with audiences?
Melissa is easily the best content marketing leader I’ve worked with in my career. Her level of organization, attention to detail, and follow-through are phenomenal. Her work product is unmatched.
If Content is King, as Bill Gates once said, that would make Melissa the Queen of Content. She possesses an outstanding ability to shape a brand’s tone and voice, develop personas, lead content marketing teams, and most importantly develop various content marketing tactics (blogs, emails, whitepapers, case studies, website content, videos, etc.) to fuel an inbound marketing strategy, generate leads, and drive revenue for brands.
Melissa has been a tremendous asset to our team and led our content strategy. From the outset, she quickly understood our brand and seamlessly integrated with our team. Her ability to create content that perfectly aligns with our objectives has had a noticeable impact on our business. Melissa consistently brought fresh ideas and a professional approach. I highly recommend Melissa to any organization looking to enhance their content strategy.
You need organic marketing — I can help
Let’s give you the infrastructure you need to succeed