Get help from a marketer who actually knows wine
You’ve got wine you need to sell. I’m an expert marketer who’s also a shameless wine nerd. This could be the perfect pairing.
Châteauneuf-du-Pape. Trockenbeerenauslese. Rías Baixas. I can pronounce all of it, and tell a normal person what it means.
Seriously though, here’s what you need to know:
- 15+ years in content and organic marketing, including 12+ years leading strategy
- Worked with 40+ startups and $300 million generated for the brands I’ve worked with
- 96% client return rate, meaning most clients love my work so much that they come back
- 2 certifications so far (WSET 1 and WSET 2 with Merit) and working on another (WSET 3)
- Passionate about small producers, sustainable practices, and stuff that tastes damn good
If you’ve had marketing help before and it didn’t go well, you’re not the first. A lot of people either know marketing or wine — very few know both.
Let’s connect (over a glass, perhaps?) and I’ll walk you through how I’ll help you get better outcomes for member signups, newsletters people actually read, higher wine sales, and more.
Stuff I'll take off your plate
Tasting notes & menus
Tasting notes and pairing suggestions that normies can understand and wine nerds will get excited about. We want every sip and bite to make a memorable impression.
Online wine shop & website content
Descriptive and distinctive product pages, checkout experiences, and winemaking stories that make every visitor want to click “Add to cart.”
Newsletters and email announcements
Let’s create emails people actually open and click. I craft wine club updates, release announcements, event invites, and regular newsletter content that keep customers coming back.
Social media shares
Keep your brand in front of your customers even while you’re busy in the vineyard. I’ll help you post unique, quality content consistently without adding another thing to your to-do list.
I know wine
Did you know the WSET Level 3 exam includes essay questions? You really have to understand the material!
Anyway, a lot of this won’t make it into your marketing, and that’s fine. But it provides fodder for fun storytelling opportunities in newsletters and social media, and it gives me the context I need to strategize effectively so your marketing program helps you get memberships and bottles sold.
Tasting and shopping
Varietal aroma and flavor characteristics and structural components
Nobody but a somm really cares about medium-plus acid levels. But knowing the architecture of what’s in the glass helps all of us learn why we love what we love, so each purchase becomes more of a sure bet and less of a gamble.
Principles of food and wine pairing
There’s a reason why some pairings turn our tastebuds on and others feel like a culinary fistfight. Balance the richness, let acid cut through the fat, and pay attention to the sauce. The right pairing elevates the entire experience.
International wine laws and labeling standards
Most people can’t tell label legalities from marketing tactics. Understanding what’s legit, what’s tradition, and what’s just vibes-on-vibes helps us all shop a little smarter.
Behind the bottle
How climate, weather, location, and terroir influence the style and quality of wine
Grapes react to their environment — and some regions have better drama than others. Sun, soil, slope, and more all show up in the glass. For many of us, this is the poetic part of wine-tasting. When we pair the wine with a story, each glass becomes a vacation or an adventure.
White, red, rosé, and sparkling winemaking processes and styles
Same fruit, wildly different outcomes. Skin contact, fermentation choices, and winemaker preferences — it’s part science, part art, and part controlled chaos.
The business end: vineyard management, market factors, and so on
There are farming decisions, logistics headaches, market trends, and pricing pressures behind every bottle. I can help you connect what’s happening behind the scenes to market positioning that still has your members asking for more.